The Lamborghini brand has announced its largest-ever investment as it lays out a roadmap for complete decarbonisation by increasing electrification and moving towards hybrid models.
Bernard Spragg / Flickr
Lamborghini has announced a push towards the electrification of its brand over the next decade. Photo: Bernard Spragg / Flickr
This comes as part of the Italian automaker's "Towards Cor Tauri" scheme, based on a more holistic approach to its environmental sustainability strategy, involving more than €1.5 billion in funding over the next four years.
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The brand hopes to launch its first hybrid model by 2023. However, its CEO has confirmed it is unlikely its first fully electric vehicle will be released until the second half of the decade.
It hopes to electrify its entire range by 2024, the company revealed in a statement, while still attempting to focus on performance and what they consider to be the "authentic Lamborghini experience."
The company’s internal target for this phase is to reduce product CO2 emissions by 50% by the beginning of 2025.
“Lamborghini’s electrification plan is a newly-plotted course," according to CEO Stephan Winklemann. "It is necessary within the context of a radically changing world where we want to make our contribution by continuing to reduce environmental impact through concrete projects."
He added: "Our response is a plan with a 360-degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA."
The CEO revealed much of the company's post-2025 production will be centred on fully electric models.
These goals should still put them in line with the net-zero goals laid out by countries such as the UK and Portugal, who have vowed to ban the sale of fully petrol and diesel-powered vehicles by 2030 and 2035, respectively.
Read more: Portugal proposes total ban on diesel and petrol cars by 2035
However, it may place them behind other automakers, such as VW and Ferrari, who have already pledged to release electric vehicles by 2025.
Likewise, Hyundai and Kia recently announced a huge investment and joint venture to push for greater electrification in the US market.
The two are planning to spend as much as $7.4 billion (€6.06 billion) to introduce new battery-electric vehicles to American consumers, alongside greater technological advancements and furthering the nation's hydrogen economy.
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