Jaguar Land Rover (JLR) has announced it will be switching to an all-electric model by 2025 with plans to rebrand all its current models to electric variants by 2030, the group said on Monday.
The British automaker has officially joined the race to net-zero following in the footsteps of a large number of other European and international carmakers as the world commences the energy transition.
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The global shift towards electric and green engines has been slowed slightly due to a global semiconductor shortage spurred on by the coronavirus pandemic, which has seen suppliers withhold chips for electronic device manufacturers which have seen a surge in demand with larger portions of the population stuck at home.
JLR has announced its Land Rover brand will introduce six fully-electric new models over the next five years, with the first one set to launch in 2024.
It will be retaining all three of its major British plants and will be working to electrify their production.
Its primary focus for electrification will be at its Solihull plant but has dropped plans to build its XJ, the brand's flagship full-size car.
New CEO Thierry Bollore said in a statement that the time had come for a re-imagining of both the automaker's key brands.
Jaguar announced it will be spending £2.5 billion (€2.87 billion) annually to electrify its range, update infrastructure and engineer new technologies including a push towards automated driving.
The company is also predicting a shift towards hydrogen-powered vehicles and will be preparing accordingly.
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Jaguar hopes to have prototypes powered by hydrogen on British roads within the next year as part of what it described as a "long-term investment plan."
A number of sectors and industries are currently engaged or laying the groundwork for their energy transitions.
Europe and China have already dedicated themselves to strict climate emissions, and the US is expected to follow under new President Joe Biden, who labelled tackling climate change as a primary policy concern during his presidential bid.
The EU hopes to be completely climate-neutral by 2050, and the UK has pledged to ban the sale of diesel and petrol cars by 2035 in order to meet its own emissions goals.
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