Global toymaking giant Mattel has signed a multi-year deal with Elon Musk's space launch provider SpaceX to create and market toys to inspire children and adults alike to look to the stars.
Child with rocket. Credit: alphaspirit.it / Shutterstock
Credit: alphaspirit.it / Shutterstock
Next year, the toymaker will begin releasing toys inspired by SpaceX as part of its iconic Matchbox brand.
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At the same time, space-inspired collectables will begin to appear on Mattel Creations, the company's collaboration and direct-to-consumer platform.
"We take pride in our ability to create products and experiences that honour cultural moments and inspire humankind," said Nick Karamanos, SVP of Entertainment Partnerships at Mattel.
"As space exploration advances more quickly than ever before, we are thrilled to work with SpaceX and help spark limitless play patterns for the space explorer in every kid."
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"At SpaceX, we believe that a future in which humanity is out among the stars is fundamentally more exciting than one in which we are not," said Brian Bjelde, Vice President at SpaceX.
"We look forward to working with Mattel to help inspire the next generation of space explorers and enthusiasts."
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