· The Spanish company, which also operates in Portugal under the name Mais Optica, has commissioned a logistics centre prepared for its growth plans.
· The 2,000 m² facility in Madrid ships an average of 4,000 orders daily across the Iberian Peninsula, where the business owns 321 eyeglass shops.
Intralogistics group Mecaluxhas designed and installed storage systems for General Óptica’s new logistics centre near Madrid (Spain). The leading company in Spain’s optical solutions market — also a key player in Portugal — has decided to insource its logistics operations to provide the best service to its 321 eyewear shops throughout the Iberian Peninsula.
Credit: Mecalux
General Óptica’s new warehouse ships an average of 4,000 orders a day, manages 100,000 eyeglass frames and is ready to absorb the growth projected for the next 10 years. Located in San Fernando de Henares, the retailer has dedicated 2,000 m² to storage and 300 m² to its offices. “We distribute products to suppliers, physical shops and online customers from this facility, in addition to replenishing frames and managing returns,” says Juan González, Logistics and Transport Manager at General Óptica. To do this, the company uses an automated box conveyor system, pallet racking and picking shelves from Mecalux.
“To adapt to omnichannel, our warehouse required a level of automation that would significantly boost efficiency in processes and reduce possible errors in picking and shipping products to shops and suppliers,” says González. General Óptica performs 12,000 operations a day in its logistics centre, where workers presort products into boxes via a put-to-light system. The conveyors then transport the goods to the consolidation area. “Automation has considerably expedited our processes performed before shipping, optimising our effectiveness,” says the company, which distributes frames, protective glasses for industrial environments, and accessories such as clips, straps and replacement cases, among other items.
“Mecalux — with its extensive experience and wide range of intralogistics solutions — has been an invaluable asset and an integral part of our project’s success,” says General Óptica, which has experienced continuous growth over the past 15 years.