Photo by Cameron Casey
Global aviation holding Avia Solutions Group has partnered with British charter firm Chapman Freeborn, acquiring 100% of its shareholdings. Signed on 14 June this year, the agreement is predicted to benefit each company hugely – but just how, exactly? What does it mean for air freight brands, as well as the air industry as a whole?
To find out, let’s explore the deal in further depth.
Inside both companies
While both companies boast an international reputation, each is unique in its focus. Avia Solutions Group acquires and governs shares in aviation firms, including Magma Aviation and Wings 24.
It works with its members to improve the aircraft industry on a global scale. In turn, its financial investment helps its subsidiaries to enhance their business – and so, all parties stand to benefit from the partnership.
The Chapman Freeborn deal is, of course, its latest venture. The freight charter firm has guaranteed the reliable transportation of cargo by air for almost 50 years. It has a legacy of carrying a range of goods, from heavy equipment to humanitarian aid, and the 42nd subsidiary of Avia Solutions Group.
What each business stands to gain
Both companies could reap big rewards from this deal – each in different ways. The benefits for Avia Solutions Group are fairly obvious; it’s been able to acquire financial shares in the globally renowned freight charter firm.
Aside from this, though, it can extend its presence to a key area of the industry: cargo charter. And consequently, it could help to boost this crucial – and rapidly growing – sector.
As its reputation shows, Chapman Freeborn is already highly successful; but its partnership with Avia is likely to increase its international outreach. Its chief executive, Russi Batliwala, emphasises this, having recently said that the deal will enable the firm to “deliver our services to an even wider client base.”
Yet he’s keen to underline that the firm will maintain its “unique company culture and ongoing commitment to charter market innovation.”
How it could benefit the air industry as a whole
The air freight industry is growing – and unsurprisingly, it’s largely down to technology. Experts suggest that volumes delivered by air freight could increase by approximately 3% within the next decade.
Tech like big data – which can reveal insight into our behaviour and habits – and AI are already making air cargo transportation safer, easier and more affordable. Big data, for example, can simplify tasks like sorting through and meeting air freight orders.
So, it’s likely that Avia Solutions Group will help Chapman Freeborn to incorporate tech advancements in its services. As a result, this could benefit the freight industry as a whole.
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