Rolls-Royce to go all-electric by 2030
Rolls-Royce is set to switch its entire automotive brand to all-electric models by 2030, the company has revealed, becoming the latest luxury car brand to pledge towards electrification and decarbonisation.
The announcement came following the unveiling of its latest model, the Rolls-Royce Spectre, which will be the company's first all-electric car, set to hit the market in late 2023.
Read more: BMW to increase emission reduction goals
The group's CEO Torsten Müller-Ötvös described the unveiling as the most important event for the automakers since its founding in 1904. Testing for the vehicle is expected to be highly publicised and commence relatively soon.
"With this new product we set out our credentials for the full electrification of our entire product portfolio by 2030", he added.
Rolls-Royce will be sticking with its signature aluminium spaceframe for this latest model, which is also used in its Phantom and Cullinan models.
Müller-Ötvös described this platform as "scalable and flexible", allowing for its use in a variety of models and parts.
He also revealed the company's intention to cease selling new internal combustion engine models by the decade's end, likely including hybrid models as well.
This follows trends within the automotive sector, such as Audi, which has penned in 2026 as its deadline for a switch to an all-electric portfolio.
Read more: Audi pins 2026 for shift to all-electric vehicles
Audi's parent company, Volkswagen, is also set to become the first major automaker in Germany to ban the use of petrol and diesel vehicles.
It has set itself a goal of having 70% of its European models all-electric by 2030 after having previously set a date of 2026 for the shift to all-electric, with its luxury car brand, Bentley, being fully battery-electric by the same date.
Other luxury car brands that have made pledges to push towards greater electrification include both BMW and Jaguar Land Rover, which have set dates for the switch to all-electric for 2030 and 2025, respectively.
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