On the night of the 2026 International Loyalty Awards in Atlanta, Comarch and its global partners secured a total of seven prestigious trophies and commendations to celebrate excellence in customer engagement technology. By leveraging Comarch’s "AI-first" multi-program architecture, brands including Alshaya Group, Virgin Active, and Doppelgänger Roma achieved top honors, effectively demonstrating how advanced technical scalability and strategic partnerships drive measurable commercial success for enterprise and SME businesses worldwide.
Credit: Comarch
Global Recognition for Enterprise Innovation
The ceremony was headlined by Comarch Loyalty Management (CLM) winning the prestigious Best Supplier/Vendor Innovation – Global (Enterprise) award. This accolade underscores Comarch’s commitment to Research and Development, specifically its sophisticated multi-program architecture designed for global brands.
The ILA judging panel recognized CLM as the industry benchmark for enterprise loyalty, noting its ability to manage massive complexity across diverse markets from a single, unified platform. Judges highlighted the platform's deep integration of AI and advanced analytics, which enables multinational organizations to deliver hyper-personalization and measurable commercial outcomes at scale.
Client Success and Strategic Excellence
Comarch’s clients demonstrated exceptional performance across multiple sectors, ranging from retail to leisure and aviation. The winners included:
- Alshaya Group (Aura): Winner for Best Strategic Partnership in Global Loyalty (NBK and The Avenues) and Highly Commended for Program of the Year – Middle East. This marks Alshaya’s third consecutive year of winning at the ILA.
- Virgin Active (Virgin Active Rewards): Winner for Best Loyalty Initiative within Leisure, Experience & Entertainment for the second year in a row.
- Doppelgänger Roma (Doppelgänger Club): Winner for Best Global SME Retail Program of the Year.
- Vietnam Airlines (Lotusmiles): Highly Commended for Best Strategic Partnership in Global Loyalty (Lotusmiles & Visa).
In addition to corporate success, Comarch’s Cezary Kryszkiewicz, Business Solution Consultant, was honored as a 2026 Loyalty Trailblazer, recognizing his contributions to complex global implementations and his human-centric approach to loyalty technology.
Leadership Insights
“Being there in person to see our clients take the stage was truly something special”, said Beth Weiner, CEO and President of Comarch Americas. “There’s so much heart and hard work poured into these programs behind the scenes, and seeing that effort recognized on a global level is amazing. We are incredibly proud to stand behind them and support their vision”.
Reflecting on his individual recognition, Cezary Kryszkiewicz added: “Receiving this award shows that while computer chips and AI handle the logic, loyalty is a deep psychological trait wired into the human brain. At the end of the day, loyalty is for humans, not for language models or robots”.
Credit: Comarch
About the International Loyalty Awards
The International Loyalty Awards are the gold standard for the industry, celebrating excellence, innovation, and best practices on a global scale. These awards recognize companies that turn customer transactions into meaningful, long-term relationships through creative strategy and cutting-edge technology.
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