The fifth edition of F4F - Expo Foodtech 2025, which will take place in Bilbao from May 13 to 15, simultaneously with Pick&Pack for Food Industry, will bring together CEOs and c-level executives from the food industry to address the biggest challenges facing the sector. Thus, the 8,000 professionals in attendance will be able to learn first-hand how leading food and beverage firms are responding to changing market demands, and how they are adapting to new regulations and pressures in terms of sustainability, digitization and technological innovation.
Credit: Expo Foodtech
One of the main challenges facing the sector is the impact of technological innovation and the incorporation of automation in food production plants. At a time when the industry is facing pressures to increase efficiency and reduce costs, technologies such as AI, robotization and big data are key tools to optimize production and distribution processes. In this sense, executives such as Óscar Vicente, CEO of Angulas Aguinaga, Javier Dueñas, CEO of Campofrío, Isabel Sánchez, CEO of Delaviuda, and Joan Mir, General Manager of ANECOOP, will address at the Food 4 Future World Summit how the adoption of these technologies can not only improve productivity, but also provide innovative solutions to improve product quality and reduce the environmental footprint. They will also share how their companies are adapting to all the changes they are undergoing in today's dynamic market.
Sustainability will be another main topic of Food 4 Future World Summit. With increasing pressure from consumers and authorities to reduce carbon emissions, the food and beverage sector faces the challenge of implementing sustainable practices. Rosa Carabel, CEO of Eroski, Jorge Escudero, CEO of Nueva Pescanova and Daniel Palacio, CEO of Tutti Food Group, will present solutions to address these changes in the supply chain, from production and packaging to distribution and consumption. They will also discuss the requirements to meet the Sustainable Development Goals (SDGs) and how companies can balance profitability with environmental responsibility.
On the other hand, the conference will also analyze the challenge of globalization versus localization. Brands find themselves in an increasingly competitive environment, where they must manage international expansion while maintaining their local identity. Competition between global, local and private-label brands will be at the center of the discussion, with a focus on how each type of brand can find its space in a globalized market while responding to the specific demands of local consumers. Pilar Damborenea, CEO of General Mills, and Javier Roza, CEO of Mantequerías Arias, will share how their companies are balancing their global presence with a local focus, adjusting their strategies to the needs and market trends in each region.
In total, the Food 4 Future World Summit will bring together more than 320 international experts, including Matthijs Kostelijk, Investment Director CCEP Ventures of Coca-Cola Europacific Partners, Silvia Canals, Director of Sustainability at Danone, Borja Fernández, Manager of the Organization Area of Unialco (Uvesco Group), Alejandro González, Innovation and Quality Director of Pascual, and Asunción Eguren, CEO of Bodegas Eguren Ugarte, who will take the stage to analyze the impact of technology on food production and distribution. All this through a content agenda focused on each segment of the industry (fruit and vegetable, beverages, meat, dairy, fisheries, and new ingredients), and different professional profiles (CEOs, CIOs, Plant Managers, operations managers, purchasing managers and R&D managers).