The Editorial Board Award recognises products that have recently entered the market and stand out for their innovation, quality, and sales potential. These prestigious awards for the FMCG industry are hosted by HURT & DETAL magazine.
This award is a true testament to the years of hard work, passion, and knowledge that the MJF Beverage Partnership has dedicated to R&D for Dilmah Craft Iced Tea.
Credit: Dilmah
Dilmah and GFP team, Golden Ticket Awards
Each tea leaf used to make Dilmah’s craft iced tea is individually handpicked from its tea gardens in Sri Lanka. Within hours, it is brewed into a high-quality Ceylon tea concentrate on-site in Dilmah’s Rilhena Estate manufacturing plant. This commitment to traditional, artisan tea production methods means that unlike other iced tea products on the market, Dilmah Craft Iced Tea retains all the freshness and flavour of real Ceylon tea, rich in healthy antioxidants and polyphenols.
MJF Beverage Partnership, a JV between Dilmah Ceylon Tea Company and Beverage Partners International, is unique in connecting the passion, quality and ethics of tea growers with the expertise of beverage specialists. The collaboration has a vision of developing a global presence for innovative, genuinely healthy, tea-based beverages under the Dilmah brand.
There is enormous potential for beverages containing real tea in the global beverage market, and Dilmah Craft Iced Tea combines the endlessly complex flavors of Ceylon Tea with a range of appetising pairings, to bring Dilmah’s heritage of quality and authenticity into the Iced Tea category.
Dilhan C. Fernando, CEO of Dilmah, commented on the award win:
"We are tea growers, and our Dilmah Craft Iced Tea is distinctive in the category because it is crafted around my family’s passion for tea. That love is burnished by our philosophy – defined by my father – that demands kindness to People and Nature. The taste of our teas offers flavour and goodness, but is also imbued with the love and kindness in every sip.”
Moshy Cohen, CEO of Beverage Partners International, said:
“Dilmah Craft Iced Tea brings a moment of Sri Lanka to consumers all across the world. Dilmah, with its unique proposition of real iced tea, brings a strong differentiation point into the Iced Tea category. The Dilmah brand, with its heritage of quality and authenticity, is in a great position to expand into new beverage categories and reach new consumers.”
Credit: Dilmah
Dilmah Ice Tea
Dilmah products also received an honourable mention in the Black Teas category for Dilmah Premium Tea, and in the Fruit Teas category for Dilmah Mango & Strawberry, thanks to the hard work of Gourmet Foods Polska, MJF’s distribution partners in Poland.
Each sip of Dilmah Craft Iced Tea expresses Dilmah founder Merrill J. Fernando’s lifetime of devotion to tea, bringing decades of knowledge and understanding of Camellia sinensis to a new beverage category, for a new generation of consumers.
Dilmah’s values are supported throughout the entire production process, from hand-picked tea leaves to chilled, delicious end-product.