The awards distinguish the most ambitious and innovative products in the FMCG industry – those that inspire the market and set new directions. Organized by beverage trade magazine HURT & DETAL, the winners were chosen by genuine consumers, giving the awards the credibility of real-world brand recognition.
Credit: Dilmah
Distributed in Poland by Gourmet Foods Polska, Dilmah Craft Iced Tea in Lychee Black Tea flavor was recognised in the ‘Tea-Based Drinks’ category, confirming that the quality, authenticity and unique flavour of Dilmah Iced Tea are the perfect recipe for market success.
The soft sweetness of the regal lychee fruit, with its aromatic and succulent nature, is delicious paired with fragrant, black Ceylon tea. Popular for its refreshing taste, the lychee flavour market is experiencing significant growth, driven by consumer trends and demand for exotic, floral, and sweet-tart profiles in premium, health-conscious, and functional beverage products.
Delicious poured over ice, blended into cocktails, or enjoyed on-the-go, Dilmah Craft Iced Tea is refreshing, chilled, natural and delicious, containing all the goodness of Ceylon tea. It is made using single-origin Ceylon Tea leaves, handpicked in the tea gardens of Sri Lanka, then brewed and perfected on-site to maintain freshness, flavour and antioxidants.
Dilhan C. Fernando, Chairman of Dilmah Ceylon Tea, commented:
“The powerful antioxidant wellness in tea, crafted with respect by Teamakers, is what makes Dilmah Iced Tea refreshing, wonderfully fragrant and bursting with flavour. My family has had the privilege of serving Polish tea drinkers for over 3 decades; it is a joy therefore, that our efforts at honouring a generational commitment to great taste, with natural goodness and ethical purpose has been recognised.”
Moshy Cohen, CEO of MJF Beverage Partnership, commented:
“Consumers continue to be driven by desire for freshness and wellness in tea. We work hard to deliver to consumers across the world the experience of single origin Ceylon tea, authentically crafted and rich in natural antioxidants to support everyday wellbeing, and it's wonderful to see such recognition from consumers in Poland.”