Unilever's brand Pot Noodle has relaunched its Pot Rice range to accommodate for the high consumer demands supported by a £1 million marketing campaign.
For the first time in 15 years, is Pot Rice range is hitting the shelves of supermarkets in three different flavours: Vegetable Curry, Chicken Risotto and Chicken Teriyaki.
Inspired by popular cuisines from Japan, Italy and India, the favoured flavours will come in a pack based on the company's Pot Noodle products. Unilever believes the similarity in packaging with make it "instantly recognisable for shoppers".
Andre Burger, vice president for Foods at Unilever UK said, "Consumers are looking for variety, so we are bringing back the Pot Rice range with new and improved recipes to please our loyal fans who have taken to social media to campaign for its return, after a 15 year hiatus."
"We expect the launch will further enable retailers to capitalise on the fast-growing instant hot snack category."
Unilever launched Pot Pasta range last year which has reported to have generated a 76 percent growth in category sales for the company.
Pot Rice Vegetable Curry (87g), Chicken Risotto (75g) and Chicken Teriyaki (81g) have a recommended retail price of £1.39 each, with a suggested promotional price £1.