Panasonic and SES-imagotag believe that digitization and connected technology will support and enhance brick-and-mortar retail space by increasing operational efficiency, increasing customer loyalty, and increasing security for customers, employees and goods.
The partnership focuses its retail strategy on three key points:
- Branch optimization.
- Loss prevention.
- Increase of sales through improved customer experience.
Panasonic and SES-imagotag have jointly developed an automated rack monitoring solution that combines CCTV, an intelligent digital price tag with geolocation and video analytics, to enable automated inventory detection in real time. The solution is currently being tested by a retailer in Paris.
"We want to create a digital future for brick-and-mortar retail," said Yojiro Matsubara, Managing Director of Panasonic Business in Europe. "Panasonic is committed to becoming an indispensable technology partner to our retail customers In-store networking technologies to help our customers increase operational efficiency and improve customer satisfaction, we have established our own business unit that will build partnerships that will then provide our retail customers with complete IoT technology solutions. "
Panasonic's retail solutions range from EPOS and queuing management computing systems to video analytics capable of delivering valuable customer information and personalized services, to high-end AV technologies such as LinkRay ™. LinkRay adds an interactive element to POS displays and communication devices that can reach more customer loyalty than ever before.
"Panasonic's technology solutions help solve many of the challenges facing brick-and-mortar retailers," said Thierry Gadou, chairman and CEO of SES-imagotag. "Together, we work on solutions that bring real operational benefits to trade, such as the release of human capital. These employees can then be used for tasks with higher added value. This is one of the key ways for retailers to revolutionize the customer experience in the business."