Princes-owned Italian cooking brand Napolina, has entered the hot snack sector launching two new product ranges in the UK: risotto bowls (320g) and Napolina pulses and grains pots (320g).
The brand said the new production line is in response to the “significant growth” that is occurring in the instant hot snacks category and catering for the demand in convenient, microwavable products that provide healthy meal solutions.
Both of the new ranges offer three flavours. The risotto bowls variants are: wild mushroom and thyme, Mediterranean vegetable, and cherry tomato and basil. The pulses and grains pots include: Tuscan bean stew with quinoa, spicy tomato and red lentil stew with pearl barley and basil, and Mediterranean vegetable stew with bulgur wheat and garlic.
Napolina stated the pots feature “on-trend pulses and grains, and are high in protein and low in fat” to attract health-conscious consumers.
Neil Brownbill, commercial director of Napolina, said: “There was a clear gap in the instant hot snacks category for Italian-style meals outside of pasta and sauce pot products. Napolina is well positioned to enter this market with a range of quality and authentic Italian products, offering health and convenience simultaneously.”
Each of the products is now available in the UK, retailing at £2 per pot.