How do you transform a temporary construction into an outstanding power pack? If you are Insta GmbH, you build a closed stand, whose high-projecting walls, the strong black exterior and the robust but conspicuous aesthetics create a feeling of durability and meaning.
Insta, a provider of lighting technology and building automation, wanted to present its NoLimit product line at Light and Building 2016 - a linear and modular LED system. Designed and built by Ueberholz GmbH in Wuppertal, Germany, the design skilfully presented the exhibited products as pieces of art on the walls and ceiling panels of the stand. Almost without pictures or text, the stand of Insta GmbH offered a clear focus on the products, with the presentation of the LED systems in the walls and the ceiling canopy.
The visitors were attracted by the 6m high towering walls of the booth. Covered with matte black laminate, the facade was only interrupted by the lighted Insta logo, a strip of a built-in light box with photos for the installation of the products and a product display in the middle and in the front area of the stand, which was shaded by waves of blue, red , Green and orange. Despite the imposing exterior view, the two 2.5m wide openings in the front of the 10 x 23m stand were easy to access.
The flowing interior with its white and black laminate-covered surfaces in contrast to the floor in Holzdekor was divided into three sections. In the left and right third of the stand, immersed in light-white light, were walls with linear product displays and waist-high tables for further information exchange. At the right front corner was a black serving bar.
But the star of the show was probably the central area. "The walls of the central area showed linear product displays," says designer Nico Ueberholz. "But there was also a suspended ceiling with built-in products." The canopy, which was described as "captivating, unexpected and simply wonderful", contained the colors black and white, original product arrangements and an oversized lattice, which attracted all attention.were attracted by the galleried room, Furniture, or the various bistros with the stand staff,
in its simplest form, the design was a black box, but in fact it was the effect of a breathtaking showcase that brought the products to the fore and the Insta brand a touch of durability And importance.
Visit: www.insta.de