Unilever-owned Hellmann’s with Tabasco brand pepper sauce have together created a new chilli mayonnaise which aims successfully grow in the demanding hot sauce market.
Created to appeal to those brave enough to add some heat to their meals, the new condiment brings together the creamy taste of Hellmann’s mayonnaise with Tabasco to create “a rich and spicy” flavour.
Aligning with the rest of its creamy sauce range, the product will be available in a 250ml plastic bottle, retailing at £1.99. The Tabasco logo is clearly visible on front-of-pack, defining the partnership and attracting fans of the famous sauce to the new product.
Jon Walbancke, brand building director at Unilever UK and Ireland, said: “With the trend for flavoured mayonnaise continuing to grow, plus hot sauces also rising in popularity, it made perfect sense for us, as the UK’s number one mayonnaise brand, to create the ultimate fiery chilli mayonnaise.
“Our partnership with the iconic Tabasco brand pepper sauce is a match made in mayonnaise heaven as we help fans spice things up this summer. With sales of mayonnaise overtaking ketchup for the first-time last year, ketchup is now feeling the heat, making it the perfect time to launch this sizzling new combination.”