Germany overtakes Norway with the most electric cars on the road, according to data from European industry association, ACEA.
Sales of electrified vehicles surged 70 percent in Germany to 17,574 cars in the first quarter OF 2018. The figure includes full-electric cars such as Tesla's Model S, as well as plug-in hybrids such as the BMW 2-series Active Tourer.
Other German companies such as Volkswagen, BMW and Daimler are adapting their vehicles in conjunction with the strict European regulations on combustion engines which were activated after the Volkswagen emissions scandal in 2015.
Whilst the use of diesel has dropped (17 percent in Europe), companies are dependent on customers to embrace electric cars in order to recover from the huge investments they are making in that field.
In Europe, overall sales of electrified vehicles have risen by 41 percent, with full-electric cars up 35 percent and plug-in hybrids up 47 percent.
With Norway as Tesla's third-biggest market after the U.S. and China, it has been the front runner in Europe's electric car market. However, Germany has now overtaken and become the region's biggest single market.
Once rare sight on the roads of Germany, Tesla have become increasingly common in cities such as Munich, alongside other fully-electric models like BMW's i3 and the Nissan Leaf.
Whilst German is racing ahead in their electrified cars, their next challenge is to prove to drivers in the U.S. and China that their products are superior. Elon Musk's recent troubles with Model 3 production issues and quality reviews, may have opened a door.
"Tesla's golden age is nearing its end and it will become a product among many," said Juergen Pieper, a Frankfurt-based analyst with Bankhaus Metzler. "As the consumer pool for electric cars grows, tolerance over quality issues may be lower too as it's less about the early adopters who went for Teslas based on novelty."
Despite their successes, in 2017 the California company was ranked 31st in Germany, well behind Volkswagen, Mercedes, BMW and Audi, the country's dominant brands.