Electrolux is set to invest in Sweden-based Karma, an innovative startup that enables restaurants and supermarkets reduce food waste by selling unsold food to consumers. Furthermore, the two are also entering into a strategic partnership to explore common solutions in reducing food waste.
The new partnership with Karma will explore innovative solutions for the future of food and help to scale up the fight against food waste. The partnership will combine Electrolux's expertise within appliances and food preservation with Karma’s digital platform and expertise.
”We are committed to drive a positive change and we know that the best way to do this is by working together with others who share our ambition. Electrolux is continuously exploring solutions that drives a better and more sustainable living and we’re excited to support Karma”, said Jonas Samuelson, President and CEO of Electrolux.
Reducing food waste is an important target within Electrolux's sustainability framework in order to inspire better food consumption habits among consumers and professionals. This investment represents the next step in an ongoing strategy: last year it also teamed up with Foodsharing Krakow to help combat the problem of food waste.
“As a world leader in appliances, Electrolux is working closely with Karma to help alleviate the global problem of food waste. We’re impressed with Karma’s innovative digital business model particularly as everyone wins: both the food seller and buyer but importantly also the environment”, said Marty Carroll, Vice President Digital Marketing at Electrolux.