Deoleo has unveiled new packaging for its Figaro line of olive oils to represent and celebrate the brand’s Spanish heritage and origin on the Indian market.
Figaro’s glass bottles have undergone a significant transformation, while the tin containers have had subtle design differences to reassure shoppers that it is the same product.
The changes to the tin container, specifically the 500ml, 1 litre and 5 litre variants, have been newly designed to give the packaging a sophisticated look, whilst making it easier for consumers to find corporate and brand information.
In contrast, Figaro extra virgin olive oil in a bottle has be given a complete redesign, with darkened glass to protect the oil from the detrimental effects of sunlight, and a re-mould of the glass to make the bottle more sturdy.
Deleo India general manager Susana Toribio Bustelo said: “Figaro in its green tin is synonymous with olive oil in India, and the tin packaging is admired by our consumers.”
Miguel De Jaime Guijarro, Deoleo chief commercial officer, added: “India is a key market for our business and therefore a crucial investment for the company.
“The company remains committed to delivering high-quality products and keeps a close watch on all processes, from procurement of raw materials from farmers to the end produce reaching consumers across the subcontinent.”
Spanish multinational Deoleo said that its Figaro brand currently commands “a 19 percent share” of the olive oil market in India.