Gebrüder Weiss: Around the world for the third time on a bicycle

On April 1, Austrian logistics company Gebrüder Weiss launched a bike campaign entitled “Cycling around the World", open to cyclists globally who used an app to record and count the kilometres covered through to the end of September.

The original aim of cycling a total distance of 40,075 kilometres (24,901 miles) - the same as the length of the equator - was reached in just 45 days. 

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The Earth was circled for a second time in mid-June, so Gebrüder Weiss set a new goal of doing it for a third time covering a total of 120,225 kilometres.

The cycling project is being held for the benefit of a reforestation project in the West African nation of Togo. For every 40 kilometres cycled, Gebrüder Weiss, in cooperation with the campaign partner natureOffice, pays for the planting of a tree.

Two thousand trees are now set to be planted, and after covering enough distance to go around the world three times, the 'corporate forest' will grow by 3,000 trees.

"We are delighted by the great response to the bike campaign. We certainly believed that the participants would manage to circle the globe together. Still, we never thought they would manage it so quickly", said Frank Haas, Head of Corporate Brand Strategy & Communications at Gebrüder Weiss.

"As a logistics company, we are very supportive of people who set themselves sporting targets and get things moving of their own volition. The campaign also dovetails well with our sustainability strategy of promoting environmentally-friendly mobility. Gebrüder Weiss has also been very close to cycling for many years, being a logistics partner in numerous cycling events," Haas added.

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Cyclists from both inside and outside the company have been invited to take part in Cycling around the World, which will last until the end of September. Participants can choose from six challenges of different lengths, covering distances between 60 and 6,000 kilometres. Gebrüder Weiss is offering prizes for each of the challenges.

- See here for more information about the campaign.

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