Frugi acquires TotsBots and extends eco-friendly empire

Organic lifestyle brand Frugi has acquired Glasgow-based reusable nappy company TotsBots and its sister company Bloom & Nora, which produces sustainable sanitary products.

TotsBots uses recycled plastic make its reuseable fabric nappies, while its subsidiary Bloom & Nora uses bamboo, amongst other materials, to make reusable sanitary pads.

Financial details for the deal have not been disclosed. Frugi says the deal will allow to capitalise on changing consumer attitudes towards ethical and sustainable sanitary products, as well as sharing manufacturing capabilities. 

"We already share a common purpose, values and ethics as well as an obvious product fit," said Frugi CEO Hugo Adams. "Both businesses are already hugely successful with excellent growth rates. Bringing them together gives us even more opportunities to leverage the considerable skills and expertise in both businesses for the benefit of our customers, suppliers and the environment."

In 2018, consumer investment and innovation platform True took majority control of Frugi, and the firm is now providing the capital for Frugi's purchase. 

"We invest in businesses and teams that are fit for the future and we have been delighted with the progress Frugi has made over the last 18 months," said Paul Cocker, True co-founder. "The acquisition of TotsBots, which very clearly fits our definition of fit for the future, is an exciting step in the company's growth strategy, particularly due to its shared and aligned purposes and business practices that will benefit not only customers but also their supply chains and the environment."

The reusable nappies market is growing rapidly with TotsBots reporting an 80% growth in its direct-to-consumer business in the past year, as consumers are leaving the disposable nappies concept behind over concerns about single-use plastics.

Similarly, the sustainable feminine hygiene market is also growing and retailers have reported a surge in sales of reusable menstrual cups and washable 'period pants'.

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