Brioche Pasquier to extend its UK factory

French bakers Brioche Pasquier has announced the start of a major extension to its factory in Milton Keynes with a view to expanding its offering to UK consumers.

The current factory is home to two lines of brioche rolls - plain & choc chip -  with a new snack brioche line due to be operational in early 2022.

The firm stated that the extension will allow the addition of two more lines over the next few years and enable the local production of even more products for the UK consumer.

This is good news given the UK food sector has been hit by trade challenges and staff shortages in the wake of Brexit and the pandemic.

Brioche Pasquier came to the UK in 2001 with its first factory in the country built 14 years later.

“We have always wanted to provide our consumers with a fresh, quality product, which is why we originally decided to establish a bakery in the UK. Now we can extend the range of products which have been freshly baked in this country and transport them straight to market without delay,” said Ryan Peters, Industrial Director UK.

“We are extremely excited to have started the work on phase two of our factory building programme which will provide jobs for around 130 people from the local community. The new lines, when built, will allow us to bake over 2.5 million of our various products every day.”

Brioche Pasquier, a French family bakery established in 1936, specialises in traditional French bakery products. The company started its international expansion 10 years ago and now is present in 35 countries. This is in line with the company's philosophy to be close to its consumers, and to understand the different cultures and the market, rather than being an exporter of its products.

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