ATD Electronique becomes Macnica ATD Europe

French Electronics company ATD Electronique has announced that it will be changing its name and going by Macnica ATD Europe thanks to successful integration with its parent company, Macnica Inc.

Because of this, all known ATD distribution networks will continue to operate under the new name and synergise with Macnica brands and services.

ATD Publishing has been active since 1990 and provides the European market with highly specialised engineering services for machine vision and imaging services, such as providing crucial components for cameras.

The name change will come into effect on 1 October.

Antoine Hide, CEO and co-founder of ATD Electronique, said: “The name change represents a major shift in the public image of our company. As

such, an era ends in the year of the 30th anniversary of the company; but not without giving way to a new and bright future under the flags of our Japanese parental company Macnica.

“As founder and entrepreneur, the future of this company means a lot to me

and I am pleased that ATD has found an owner in Macnica who shares the values and business philosophy on which I have built the company. In fact, the entire ATD team at the headquarters in France and the subsidiary in Regensburg/Germany are thrilled to now operate under the new name Macnica ATD Europe."

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